Hollywood makeup artist Max Factor has become an iconic name in the world of cosmetics. He revolutionised makeup production with his creations during the early film industry to make actors look more attractive. In fact the foundation formula he created back in those days is still the basis for foundation today. The name Max Factor is synonymous with beauty, glamour & fashion to millions throughout the world. His ideas have been instrumental in creating the awe inspiring glamour that is Hollywood, ideas that have dramatically influenced feminine appearance throughout the 20th century.