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History of L OrealIn 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole. With that, the history of L Oréal began.L Oréal got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L Oréal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances
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